myLCG Story
// Case Study

Brand stories that matter

Client: Learning Care

My Role: Co-Creator, Creative Director, Videographer, Animator, Editor, Producer, Graphic Designer

Deliverables: 5 story videos in multiple sizes (16x9, 9x16, 4x5, 1x1) with multiple cutdowns for content areas, quote images for social, and social media carousels

It all started with an idea

While at Learning Care, I had the opportunity to visit many schools and hear so many unique and wonderful stories from the staff. A coworker and I had a similar desire to share those stories, and from that, myLCG Stories was born, we just needed to find the perfect story to tell first...

Becky was the first

Every person we talked to said Becky’s was the one to tell first, after hearing her story, I knew we were on to something. The idea was to get truly unique stories from the people shaping the company every day. I wanted the branding to be approachable and familiar. The approach for the story was to let her real story remind you why the company is so great (retention) while also hearing firsthand the benefits of working there (recruitment).

Chris, Jess, and Wendy, oh my

After crafting Becky’s story, we shared it with the rest of the marketing team and recruiting, and it was a hit. Now we needed more stories to tell. By this time, we had a list of potential candidates, but we made sure to pick the ones that would speak to our audience the best. Like a parent at a school becoming a housekeeper there, then working their way up to a lead teacher.

Wait, there is static too

Not all stories made it to being filmed, but we were able to share their words through quote images. I also used carousels and quote images to reinforce the messages from the video stories.